When this client commissioned us, they had a name, a concept great recipes and the ambition to grow into a franchise. While designing logos, ads, website, menus and the interior, we had to constantly keep in mind their franchise project. Everything had to be coherent, duplicable and easy to reproduce in a financially responsible way.
This project is what we like to call a “total design” project.
We designed and created:
- primary and secondary logos
- advertising campaign for press and print media
- window signage
- neon signage
- a revolutionary and price efficient packaging for the burgers
- take-away bags
- branded napkins
- branded sugar packet
- advertising
- social media strategy and campaign
- website
- poster and in-store decoration
- digital menu to be consulted on flat screen displays above the counter
- custom plates
- restaurant menu with actual photos
We decided to go for a “neo-retro” look, with many references to the american tradition of diner gastronomy, and at the same time, be modern enough to please the their main target customer, the millennial generation.
As true marketers, we used social media to create awareness and reach out to our clients target. Our marketing success was great was exhibited in the fact that a week before opening the first restaurant, our clients Facebook page almost reached 1000 likes.
And our campaign was so successful that on the day of the opening, the restaurant sold out after 2 hours.
