Apparel Design and Merchandising for a Skate Brand

Apparel Design and Merchandising for a Skate Brand

Our friends at Zoo York reached out to us to design Spring and Fall collections targeting the European markets for 2013, 2014 and 2015. The European distributors of Zoo York felt they needed to complement the lines designed by the NYC headquarters with more fashion forward collections. We changed all the fits for all categories, to have tighter and more actual silhouettes. Our fabric selection was also elaborated to position the brand higher up in a specialised retail next to all the premium and upcoming skate brands.

In order to be respectful of the heritage of the brand, we looked for inspiration in vintage american workwear, as well as in nineties sportswear, and mixed it up with carefully crafted Zoo York graphics.