As a Design Studio, it is always a challenge to approach a project like this one. The image we had to convey had to be serious, and professional, qualities one expects from a lawyer. But on the other side, the specific nature of our clients’ activity being Intellectual Property Law, they interact on a day to day basis with artists, inventors, music composers and many other highly creative individuals, who need to feel they will be understood. Create an visual environment that is too “cold” or too “corporate”, and they will run away.
We had to find the right balance between serious and creative, serious enough to inspire confidence, and “artistic” enough to express their identity. This Law firm being led by Mrs Bessière, it was also key to create a more feminine visual environment, but without ever becoming too “soft”.
As we launched the website, we had already incorporated in their social media enough visual content to lay the base of their online representation. Simultaneously, we created their whole stationary, business cards, letterhead paper and marketing material.
