Designing for a global apparel Brand

From 2002 to 2009, when ecko unltd was on top of the Streetwear game, we were lucky enough to be part of the International team . During these exciting years we covered the task below:

Design and production follow-up for the international ecko unltd lines aimed at all territories except USA
Adaptation of the ecko unltd lines to the specificities of the local international markets and production follow-up.Day to day communication with International partners and HK offices.
Merchandising of the lines.
Market research.
Sales meetings presentation to all international partners.
Supervision of the international geographical licensees : UK – Mexico – Panama – South Africa – Israel – Canada.- Design and follow-up of projects aimed at reinforcing the Brand Image : collection collaborations with George Lucas, Spike Lee, Rutgers University, and many artists
Design of “limited edition”product and packaging.

Eckō Unltd products are available in over 5,000 stores domestically and in over 45 countries internationally, as well as through over 31 of its own retail stores across the country and online at www.eckounltd.com. Evolving from just six t-shirts and a can of spray paint, Eckō Unltd has become a full-scale global fashion and lifestyle company. Founded in 1993 by Designer Marc Ecko, Eckō Unltd has fully established itself as one of today’s most innovative and successful lifestyle brands.

With strong roots in hip-hop and youth culture, Eckō Unltd as become the touchstone of a generation without boundaries. Successfully fusing designer, street, video game, and action sports, the company remains in a class of its own with an uninhibited pulse on emerging trends and talent. The strength of the Eckō Unltd brand is widely recognized through numerous partnerships with a host of powerhouse brands including Star Wars, MMA, Playboy, the NFL, the NCAA, Alfred Hitchcock, Jimi Hendrix, Marvel Comics, and Bruce Lee among others. On October 27, 2009, Iconix Brand Group paid $109 million for a 51% stake in urban fashion brand Eckō Unltd. It acquired full ownership in May 2013.[4] Iconix Brand Group owns the intellectual property of the Eckō Unltd brand.