Aspesi, from Milan, was founded by Mr Alberto Aspesi 1969, initially producing men’s shirts. Since then, it has become renowned for stylish wardrobe staples particularly outerwear – all carefully constructed with a strong emphasis on fabric research and development. We have been introduced to the label and asked to redesign the branding for their iconic line Aspesi 351. We proposed a logo that was consistent with their historical visuals, yet modern and playful.